Just as the stories of your beneficiaries inspire and educate your donors, we think the stories of fellow fundraisers can inspire you.
In this “Meet a Do-Gooder” feature, we talked with Anita Chow, Senior Manager Direct Marketing, Habitat for Humanity Canada. She discusses the evolving landscape of direct marketing for fundraisers, and the best part of her workday at Habitat for Humanity Canada.
Just as the stories of your beneficiaries inspire and educate your donors, we think the stories of fellow fundraisers can inspire you.
In this “Meet a Do-Gooder” feature, we talked with Garvin Maffett, Chief Advancement Officer at Patrick Family Services. Find out how he took a crash-course in relationships fundraising for Yale University, and what the top three qualities he looks for when hiring fundraisers.
Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.
Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!
I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup.
Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?
