Bethany Christian Services is the largest adoption agency in the United States. When the organization projected a sustained decline in revenue, Bethany asked Blue North to help double fundraising revenue over seven years. After just three years, Blue North had helped Bethany to:
In 2011, Bethany’s Board of Directors identified an alarming trend—a decline in revenue with no end in sight. In response, the board directed the organization to double fundraising revenue over a five- to seven-year period. Bethany called Blue North to help achieve this aggressive goal.
The way forward was hindered by Bethany’s existing fundraising and direct-mail response, which had remained stubbornly flat despite a number of attempts to grow revenue. Perhaps the biggest challenge, however, was presented by Bethany’s federated model, which included a national headquarters, 39 regional branches across the U.S., and offices around the world.
The challenge was this: how could Bethany leverage the efficiencies of a centralized fundraising program to increase revenue—without jeopardizing the value of the relationships built over many years at the local branch level?
A tricky, complex problem demands great insight. And insight is built on understanding—an understanding of what is and what can be! So the first step in Blue North’s partnership with Bethany was to look at the organization’s data to evaluate the efficiency and effectiveness of the existing fundraising program—a process we call BluePrinting™.
BluePrinting™ provides a “360-degree view” of the entire organization and helps identify strengths, weaknesses, and untapped areas of potential. Based on this in-depth analysis, we presented Bethany with a solid, data-based plan for achieving their financial and program goals.
Since that time, Blue North has executed all direct-marketing programs, Middle- and Major-Donor program support, capital campaign support, overall strategy consulting, event and peer-to-peer fundraising, and other branch and national office support.
Blue North continues to work closely with Bethany to build on the following accomplishments, achieved between 2011 and 2014: