BlueNorth


Do The Math

I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain.

It is difficult to raise money right now. If anyone comes to you and suggests it’s not, run. Run fast.

That said, the fundamentals have not changed. It’s still about the math. You need a big mouth on your funnel. This funnel is expanded by awareness and low-barrier asks (not for money but hand raisers). After that, you need a deliberate and well-planned path to engagement. That’s it.

So the bad news is you HAVE TO invest in putting people into the funnel. The good news is that if you do, and you pay attention to their treatment, a predictable percentage of them will support your case.

Don’t freeze in fear of how to do it. Do the math. Invest. Measure. Get it done.

– Cam



What Drives Us

It is gratifying to partner with organizations driven by passion and purpose. We'll help you scale up your efforts and grow your resources so you can change the world.




RECENT WORK

  • Year-End Campaign

    To capitalize on the year-end giving season, the client asked Blue North to craft two mailings (each with …

  • Save the Children Canada

    When Save the Children turned to Blue North to produce their annual report, our design team came up …

  • World Vision U.S.

    For this direct mail fundraising campaign, Blue North produced three mailings — including letters, a brochure, a newsletter, …