Helping you connect with and engage your donors


How We Help You Change the World

Know Your Donors

Your database is a gold mine of information about your donors, and we'll help you dig deep.

Your database is a gold mine of information about your donors, and we'll help you dig deep. By entering your data into our analytical engine, we'll uncover valuable insights that help you adjust and focus your fundraising programs on areas of maximum opportunity. The truths and clues we uncover will also help repair areas that are under-performing. Our Data Dig consulting process examines things like giving trends and patterns, donor types/personas, and revenue-to-cost ratios by channel. An analysis of this information allows us to develop a three-year plan for your fundraising programs – a plan grounded in a thorough knowledge of your donors.

COMMUNICATE WITH DONORS MORE EFFECTIVELY

Our goal is to help you increase donor satisfaction and engagement through targeted, personalized messaging that builds meaningful relationships.

Our goal is to help you increase donor satisfaction and engagement through targeted, personalized messaging that builds meaningful relationships. Blue North's specialization is creating communication pieces that start as a white page and build themselves according to the affinities and interests of each donor. We call it White Page Marketing, and it's raising the bar for donor communications. Our custom-developed platform brings White Page Marketing to life by enabling you to send the right message to the right person at the right time – so you can have a conversation with each person who supports your organization.

REACH ALL YOUR DONORS

Blue North can help you maximize and grow your entire donor file.

Blue North can help you maximize and grow your entire donor file. Our approach helps bridge the gap between donors at the high end of your file and those at the lower end – traditionally known as the Major Gift and Mass Marketing donor groups. We use technology to drive down the cost of personalized communications, enabling you to reach donors at all levels in appropriate ways so you can develop personal, meaningful interactions with them. In this way, you can cultivate lower-giving groups and tap their potential to move up in the file.

SPARK COMMUNITIES OF SUPPORT

Fundraising is about relationships. With traditional fundraising via print and Web, you're pulling donors in to develop meaningful relationships with your organization.

Fundraising is about relationships. With traditional fundraising via print and Web, you're pulling donors in to develop meaningful relationships with your organization. With social media, the relationships are out there among the group of common-minded people you are rallying together around your cause. Blue North Crate, our creative digital agency, will help you leverage social media to spark communities of support. You'll learn how to engage the groups of people already connected through Facebook, Twitter, and other social media, and get them to rally around your cause.


News and Views

Cam's Head – Come on In:

What's percolating? Browse a blog by Blue North CEO Cam Shapansky.

White Page Marketing:

Start with a white page. Build it differently for each person who will receive it. That's White Page Marketing.


What Drives Us

It is gratifying to partner with organizations driven by passion and purpose. We'll help you scale up your efforts and grow your resources so you can change the world.




RECENT WORK

  • Year-End Campaign

    To capitalize on the year-end giving season, the client asked Blue North to craft two mailings (each with …

  • Save the Children Canada

    When Save the Children turned to Blue North to produce their annual report, our design team came up …

  • World Vision U.S.

    For this direct mail fundraising campaign, Blue North produced three mailings — including letters, a brochure, a newsletter, …