White Page Marketing™ means that every single document — print or electronic — starts as a “white page” and builds itself according to the needs of every single customer or donor. We use sophisticated data analysis techniques to ensure that all communications reflect the preferences and passions of every recipient.
When people connect with an organization and its mission they become advocates, volunteers and, of course, donors. We work at making that connection happen.
How it works |
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Extending the reachThere is nothing more effective than sitting down with donors, hearing about their interests and passions and then matching them to a good fit within your program offering. Unfortunately, this kind of individual relationship building is not always possible. We develop programs, campaigns, and appeals that work to extend the reach of your relationship people. Using available data and advanced variable production techniques, you can speak directly to the specific interests of individual donors. We call it White Page Marketing™. Yes, it’s affordable, doable, and highly effective. |
Where we can helpOur senior donor communications consultants can walk you through the process of education, discovery, planning and, ultimately, execution. BluePrinting is a specialized Blue North consulting service designed to help clients gain insights into their donors and programs. It starts with a "data dig" to uncover important information about programs, giving trends, and untapped areas of the file. We then help the client structure a program that capitalizes on the opportunities that are identified. We know that we are introducing a lot of new ideas and concepts. We know how to walk alongside your team and make the most of what you are able to provide. Your donors and supporters deserve nothing less. |
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