World Vision U.S.
Food Campaign, Fall 2012
For this direct mail fundraising campaign, Blue North produced three mailings — including letters, a brochure, a newsletter, and menu card — to address hunger in Africa. The letters featured personalized messaging, including a P.S. from each donor’s own World Vision Representative. This campaign has shown incredible results, with one generous donor giving $221,000 to help feed families affected by ongoing drought and food shortages.