BlueNorth


OUR WORK


INFO

CLIENT:

Wycliffe Bible Translators

PROJECT:

Year-End Campaign

ABOUT:

To capitalize on the year-end giving season, the client asked Blue North to craft two mailings (each with a letter from the CEO and a variable response device) around the theme of hope. Each letter from Wycliffe CEO Bob Creson tells the story of a person whose life changed dramatically once they were able to hear the Scripture in their own language. Adding extra punch were the highly personalized thank-you messages and a personalized year-end appeal for donors based on the nature of their partnership with Wycliffe and the level of past giving.