--- title: The Blue North Blog | Cam Shapansky description: Fundraise smarter. Raise more. Do more good. Blue North's fundraising experts pass on knowledge accrued working with many nonprofit clients over many years. --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG ## Cam Shapansky ### Recent Posts ## [Top Secrets to a Middle Donor Program](https://www.bluenorth.ca/blog/top-secrets-to-a-middle-donor-program) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Much has been written lately about the benefits of a strong Middle Donor program — and rightly so. With other fundraising areas showing a decrease in returns, a robust Middle Donor program can offset some of these losses. While many agencies are trying to “figure it out,” there is a proven best-practice approach ready to be implemented. [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Middle Donor Progam](https://www.bluenorth.ca/blog/topic/middle-donor-progam) [continue reading](https://www.bluenorth.ca/blog/top-secrets-to-a-middle-donor-program) ## [Know where your donors belong](https://www.bluenorth.ca/blog/know-where-your-donors-belong) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky)   [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising) [continue reading](https://www.bluenorth.ca/blog/know-where-your-donors-belong) ## [New Thoughts on New Donors](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) ## [People hate being asked for money](https://www.bluenorth.ca/blog/people-hate-being-asked-for-money) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’ll never forget when Taylor Conroy of Change Heroes and now [Journey333](http://wejourney.co/) said that at the beginning of a talk at one of our summits. [continue reading](https://www.bluenorth.ca/blog/people-hate-being-asked-for-money) ## [The Gift of The Ask](https://www.bluenorth.ca/blog/the-gift-of-the-ask) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I was struck this past Christmas by something my 13-year-old son did. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising) [continue reading](https://www.bluenorth.ca/blog/the-gift-of-the-ask) ## [Do the math](https://www.bluenorth.ca/blog/do-the-math) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience) [continue reading](https://www.bluenorth.ca/blog/do-the-math) ## [Million-Dollar View](https://www.bluenorth.ca/blog/million-dollar-view) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) In much of the world this mountainous view of the ocean would demand a million-dollar price tag, just for the view. But this is Haiti and this is the coastline that 600,000 residents of Port Au Prince came to after the earthquake nearly seven years ago. [continue reading](https://www.bluenorth.ca/blog/million-dollar-view) ## [Talking middle donors across the globe](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky)  “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.” That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) ## [Stuck in the middle: A little-understood segment with huge potential](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say! [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Direct Mail](https://www.bluenorth.ca/blog/topic/direct-mail), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) ## [Are you on the middle donor bandwagon?](https://www.bluenorth.ca/blog/are-you-on-the-middle-donor-bandwagon) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Back in 1989, Stephen R. Covey published his best-seller [*The Seven Habits of Highly Effective People*](https://en.wikipedia.org/wiki/The_7_Habits_of_Highly_Effective_People), and for some time after that everything in business was about time management. [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/are-you-on-the-middle-donor-bandwagon) - [**](https://www.bluenorth.ca/blog/author/cam-shapansky/page/0) - [1](https://www.bluenorth.ca/blog) - [2](https://www.bluenorth.ca/blog/author/cam-shapansky/page/2) - [**](https://www.bluenorth.ca/blog/author/cam-shapansky/page/2) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. 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