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Cam Shapansky

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Top Secrets to a Middle Donor Program

Written By: Cam Shapansky on November 28, 2018

Much has been written lately about the benefits of a strong Middle Donor program — and rightly so. With other fundraising areas showing a decrease in returns, a robust Middle Donor program can offset some of these losses. While many agencies are trying to “figure it out,” there is a proven best-practice approach ready to be implemented.

Mid-Level Program, Middle Donor Progam November 28, 2018
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Know where your donors belong

Written By: Cam Shapansky on November 03, 2017


Donor Journey, Donor Experience, Relationship Fundraising November 3, 2017
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New Thoughts on New Donors

Written By: Cam Shapansky on June 07, 2017

Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.

Acquisition, Donor Experience, Donor Journey, New Donor Onboarding, Relationship Fundraising, Stewardship, Retention June 7, 2017
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People hate being asked for money

Written By: Cam Shapansky on May 24, 2017

I’ll never forget when Taylor Conroy of Change Heroes and now Journey333 said that at the beginning of a talk at one of our summits.

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The Gift of The Ask

Written By: Cam Shapansky on January 02, 2017

I was struck this past Christmas by something my 13-year-old son did.

Donor Journey, Donor Experience, New Donor Onboarding, Relationship Fundraising January 2, 2017
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Do the math

Written By: Cam Shapansky on September 22, 2016

I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain.

Acquisition, New Donor Onboarding, Donor Journey, Donor Experience September 22, 2016
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Million-Dollar View

Written By: Cam Shapansky on August 10, 2016

In much of the world this mountainous view of the ocean would demand a million-dollar price tag, just for the view. But this is Haiti and this is the coastline that 600,000 residents of Port Au Prince came to after the earthquake nearly seven years ago.

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Talking middle donors across the globe

Written By: Cam Shapansky on May 26, 2016

 “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.”

That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond.

Mid-Level Program, Acquisition, Donor Journey, Donor Experience May 26, 2016
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Stuck in the middle: A little-understood segment with huge potential

Written By: Cam Shapansky on April 19, 2016

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Mid-Level Program, Direct Mail, Annual Giving, Monthly Program, Relationship Fundraising, Stewardship, Retention, Donor Journey, Donor Experience April 19, 2016
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Are you on the middle donor bandwagon?

Written By: Cam Shapansky on March 02, 2016

Back in 1989, Stephen R. Covey published his best-seller The Seven Habits of Highly Effective People, and for some time after that everything in business was about time management.

Mid-Level Program, Acquisition, Donor Experience, New Donor Onboarding March 2, 2016
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