Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.
Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!
I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup.
Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?