--- title: The Blue North Blog | Relationship Fundraising description: Relationship Fundraising | Fundraise smarter. Raise more. Do more good. Blue North's fundraising experts pass on knowledge accrued working with many nonprofit clients over many years. --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG ## [Meet a Do-Gooder: Anita Chow](https://www.bluenorth.ca/blog/meet-a-do-gooder-anita-chow) Written By: [Blue North](https://www.bluenorth.ca/blog/author/blue-north) *Just as the stories of your beneficiaries inspire and educate your donors, we think the stories of fellow fundraisers can inspire you. * *In this “Meet a Do-Gooder” feature, we talked with Anita Chow, Senior Manager Direct Marketing, Habitat for Humanity Canada. She discusses the evolving landscape of direct marketing for fundraisers, and the best part of her workday at Habitat for Humanity Canada. * [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Meet a Do-Gooder](https://www.bluenorth.ca/blog/topic/meet-a-do-gooder) [continue reading](https://www.bluenorth.ca/blog/meet-a-do-gooder-anita-chow) ## [Meet a Do-Gooder: Garvin Maffett](https://www.bluenorth.ca/blog/meet-a-do-gooder-garvin-maffett) Written By: [Blue North](https://www.bluenorth.ca/blog/author/blue-north) *Just as the stories of your beneficiaries inspire and educate your donors, we think the stories of fellow fundraisers can inspire you. * *In this “Meet a Do-Gooder” feature, we talked with Garvin Maffett, Chief Advancement Officer at Patrick Family Services. Find out how he took a crash-course in relationships fundraising for Yale University, and what the top three qualities he looks for when hiring fundraisers. * [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Meet a Do-Gooder](https://www.bluenorth.ca/blog/topic/meet-a-do-gooder) [continue reading](https://www.bluenorth.ca/blog/meet-a-do-gooder-garvin-maffett) ## [Know where your donors belong](https://www.bluenorth.ca/blog/know-where-your-donors-belong) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky)   [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising) [continue reading](https://www.bluenorth.ca/blog/know-where-your-donors-belong) ## [New Thoughts on New Donors](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) ## [The Gift of The Ask](https://www.bluenorth.ca/blog/the-gift-of-the-ask) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I was struck this past Christmas by something my 13-year-old son did. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising) [continue reading](https://www.bluenorth.ca/blog/the-gift-of-the-ask) ## [Stuck in the middle: A little-understood segment with huge potential](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say! [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Direct Mail](https://www.bluenorth.ca/blog/topic/direct-mail), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) ## [Take some cues from a ketchup bottle](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) ## [Give your middle donors the keys](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three? [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) ## [Your story is simple. And so powerful.](https://www.bluenorth.ca/blog/your-story-is-simple.-and-so-powerful) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) On a recent visit to Manhattan, I had breakfast with an exceptionally generous person. [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising) [continue reading](https://www.bluenorth.ca/blog/your-story-is-simple.-and-so-powerful) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. We have so much knowledge to share with you. No spam. We promise. 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