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Know where your donors belong

Written By: Cam Shapansky on November 03, 2017

 

Donor Journey, Donor Experience, Relationship Fundraising November 3, 2017
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NEW THOUGHTS ON NEW DONORS COMING FROM OUR NEW WEBSITE!

Written By: Cam Shapansky on June 07, 2017

Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.

Acquisition, Donor Experience, Donor Journey, New Donor Onboarding, Relationship Fundraising, Stewardship, Retention June 7, 2017
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The Gift of The Ask

Written By: Cam Shapansky on January 02, 2017

I was struck this past Christmas by something my 13-year-old son did.

Donor Journey, Donor Experience, New Donor Onboarding, Relationship Fundraising January 2, 2017
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Stuck in the middle: A little-understood segment with huge potential

Written By: Cam Shapansky on April 19, 2016

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Mid-Level Program, Direct Mail, Annual Giving, Monthly Program, Relationship Fundraising, Stewardship, Retention, Donor Journey, Donor Experience April 19, 2016
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Take some cues from a ketchup bottle

Written By: Cam Shapansky on December 02, 2015

I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup.

Acquisition, Donor Journey, Donor Experience, New Donor Onboarding, Relationship Fundraising, Data Analytics and Insights December 2, 2015
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Give your middle donors the keys

Written By: Cam Shapansky on October 19, 2015

Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?

Mid-Level Program, Monthly Program, Annual Giving, Retention, Acquisition, Stewardship, New Donor Onboarding, Relationship Fundraising, Donor Journey, Donor Experience October 19, 2015
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Your story is simple. And so powerful.

Written By: Cam Shapansky on July 08, 2015

On a recent visit to Manhattan, I had breakfast with an exceptionally generous person.

Relationship Fundraising, Acquisition, New Donor Onboarding July 8, 2015
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