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Email and Digital Deployment Specialist

Who We Are

Blue North works exclusively in the social sector as a full-service fundraising agency to help nonprofits connect with donors and grow their fundraising revenue. We work with a wide variety of clients including international development, hospitals and healthcare, and missions and human services organizations across North America.

We are proud to help clients create compelling fundraising magic – and then scale it. We use data mining and insights, mass personalization tools and techniques, deep fundraising knowledge, automated communications technology and multiple channels to deliver the right messages to the right people at the right time. We are passionate about our clients’ work and the good they want to achieve.

About the role

Reporting to the Senior Digital Marketing Strategist, this role provides technical and program oversight for technology intensive services. The successful incumbent will provide industry-leading recommendations, execute multi-touchpoint campaigns and work closely with internal stakeholders through the development process.

What you’ll do in the role:

  • Create and monitor a wide variety of email marketing campaigns ensuring the design and layouts of emails are optimized and meet quality standards, and are user and mobile-friendly
  • Develop email templates and modules that are accessible and compatible with email clients and device settings
  • Rigorously test email and module code to ensure compatibility with email clients and devices; troubleshoot and code as necessary
  • Understand and implement structuring to enable proper set up and tracking in email platforms; provide campaign reporting to track performance
  • Set up new email lists and manage segmented data inside and outside of the email system which includes strategizing and updating tags, data points, merge tags, groups and unsubscribing contacts
  • Strategize, build and maintain email automation journeys and develop automation workflow logic
  • Understand and implement email marketing enhancement tools such as NiftyImages
  • Stay on top of industry standards and best practices for email code, development, list management, email deliverability, design and tools
  • Support client landing page updates and third-party integrations using tools like Squarespace, Unbounce and Zapier
  • Coordinate and maintain updates on the Blue North website

You bring to the role:

  • At least 2 years of experience in a similar role with a focus on email marketing
  • Proven experience to execute and manage effective email campaigns is required
  • Experience coding HTML and CSS for email is required
  • Strong working knowledge of email service providers like MailChimp, Campaign Monitor, ActiveCampaign and Constant Contact
  • Understanding of email campaign best practices when it comes to email creative, segmentation, dynamic content, testing methodologies, deliverability and list growth
  • Excellent organizational skills with a proven track record of meeting deadlines and managing competing priorities in a fast-paced, deadline-driven and detail-oriented environment

How to apply

Please email your resume to careers@bluenorth.ca and be sure to include the position title in the Subject. If you think a cover letter would be helpful to support your application, please include it as a separate attachment. You can also apply directly to the role at indeed.ca.

As we grow, Blue North Strategies is committed to creating an environment where employees feel included, valued and heard. Our belief is that a strong commitment to diversity and inclusion enables us to do our best work and help our clients take on the world. We are proud to be an equal opportunity workplace and encourage applications from all qualified applicants. If you have a disability or special need that requires accommodation at any phase of the application or recruitment process, please let the HR representative know.