---
title: Fundraising Resources | Blue North Strategies
description: Looking for resources on Fundraising? We share quick video tips from our experts, well-researched white papers, and infographics to help you sharpen your skills and broaden your knowledge.
---

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# FUNDRAISING RESOURCES

## VIEW OUR FUNDRAISING RESOURCES

- [Show All](https://www.bluenorth.ca/fundraising-resources#filter)
- [White Paper](https://www.bluenorth.ca/fundraising-resources#filter)
- [Video](https://www.bluenorth.ca/fundraising-resources#filter)
- [Infographics](https://www.bluenorth.ca/fundraising-resources#filter)

![The Giving Stream Infographic](https://www.bluenorth.ca/hs-fs/hubfs/Images/The-Giving-Stream.png?width=1050&height=762&name=The-Giving-Stream.png)

Infographic

### The Giving Stream

[View Infographic](https://www.bluenorth.ca/the-giving-stream-infographic?hsLang=en-ca)

![Blue North's various sponsorship projects](https://www.bluenorth.ca/hs-fs/hubfs/Images/wvc_whitepaper.jpg?width=1050&height=762&name=wvc_whitepaper.jpg)

A Blue North White Paper

### Welcoming Sponsors: A Success Story

[View White Paper (PDF)](https://www.bluenorth.ca/hubfs/Files/Welcoming%20Sponsors%20A%20Success%20Story.pdf?hsLang=en-ca)

![Infographic of a emergency response mail communication by Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Images/HEA-infographic.png?width=1050&height=762&name=HEA-infographic.png)

Infographic

### 48 Hour Emergency Response Direct Mail

[View Infographic](https://www.bluenorth.ca/hubfs/Files/HEA-infographic.pdf?hsLang=en-ca)

![Blue North VP of Fundraising speaks about how to acquire new donors differently](https://www.bluenorth.ca/hs-fs/hubfs/Images/How%20can%20I%20think%20differently%20about%20acquiring%20new%20donors.png?width=1050&height=762&name=How%20can%20I%20think%20differently%20about%20acquiring%20new%20donors.png)

Kristian Dart

### How Can I Think Differently About Acquiring New Donors?

[View Video](https://www.bluenorth.ca/think-differently-about-acquiring-new-donors?hsLang=en-ca)

![Blue North CEO speaks about investing in middle donors](https://www.bluenorth.ca/hs-fs/hubfs/Images/Is%20Investing%20in%20a%20Middle%20donor%20program%20really%20worth%20it.png?width=1050&height=762&name=Is%20Investing%20in%20a%20Middle%20donor%20program%20really%20worth%20it.png)

Cam Shapansky

### Is Investing In A Middle Donor Really Worth It?

[View Video](https://www.bluenorth.ca/investing-in-a-middle-donor-program?hsLang=en-ca)

![Blue North Director of Client Insights speaks about why data matters](https://www.bluenorth.ca/hs-fs/hubfs/Images/Why%20does%20data%20matter.png?width=1050&height=762&name=Why%20does%20data%20matter.png)

Pete Ward

### Why Does Data Matter?

[View Video](https://www.bluenorth.ca/why-does-data-matter?hsLang=en-ca)

![Blue North VP of Fundraising speaks about reversing the decline of your donor file](https://www.bluenorth.ca/hs-fs/hubfs/Images/How%20do%20I%20reverse%20a%20file%20in%20decline.png?width=1050&height=762&name=How%20do%20I%20reverse%20a%20file%20in%20decline.png)

Kristian Dart

### How Do I Reverse A File In Decline?

[View Video](https://www.bluenorth.ca/how-do-i-reverse-a-file-in-decline?hsLang=en-ca)

![Blue North CEO speaks about understanding donors' passions](https://www.bluenorth.ca/hs-fs/hubfs/Images/What%20do%20Donors%20Want.png?width=1050&height=762&name=What%20do%20Donors%20Want.png)

Cam Shapansky

### Do You Understand The Passions Of Your Donors?

[View Video](https://www.bluenorth.ca/what-do-donors-want?hsLang=en-ca)

![Blue North Director of Client Insights shares why data is important in fundraising](https://www.bluenorth.ca/hs-fs/hubfs/Images/What%20role%20will%20data%20play%20in%20the%20future%20of%20fundraising.png?width=1050&height=762&name=What%20role%20will%20data%20play%20in%20the%20future%20of%20fundraising.png)

Pete Ward

### What Role Will Data Play In The Future Of Fundraising?

[View Video](https://www.bluenorth.ca/what-role-will-data-play-in-the-future-of-fundraising?hsLang=en-ca)

![Graph of workers moving line up the scale](https://www.bluenorth.ca/hs-fs/hubfs/ThinkstockPhotos-497365385.jpg?width=640&height=427&name=ThinkstockPhotos-497365385.jpg)

A Blue North White Paper

### Middle Moves: Effectively "Moving" Middle Donors

[View White Paper (PDF)](https://www.bluenorth.ca/hubfs/Files/Blue%20North_Middle%20Moves_March%202017.pdf?hsLang=en-ca)

![Diagram of Blue North's Pod System](https://www.bluenorth.ca/hs-fs/hubfs/Blue-North-Pod-System.png?width=706&height=436&name=Blue-North-Pod-System.png)

A Blue North White Paper

### Middle and Major Pods

[view white paper (PDF)](https://www.bluenorth.ca/hubfs/Files/POD%20system_Final.pdf?hsLang=en-ca)

![image of a funnel](https://www.bluenorth.ca/hs-fs/hubfs/Screen%20Shot%202023-11-10%20at%2012.48.44%20PM.png?width=698&height=500&name=Screen%20Shot%202023-11-10%20at%2012.48.44%20PM.png)

A Blue North Case Study

### Getting Started With Top-of-Funnel Strategies

[View Case Study](https://www.bluenorth.ca/case-study-resources-getting-started-top-of-funnel-strategies?hsLang=en-ca)

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