--- title: What role will data play in the future of fundraising? description: Pete Ward talks on the types of data and how to use it to anticipate your donors to optimize your campaigns timing and strategies. --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/?hsLang=en-ca) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/?hsLang=en-ca) ![](https://cdn2.hubspot.net/hub/383029/hubfs/Agency-Theme-2016/Image/parallax-2-home-main.jpg?width=1920&name=parallax-2-home-main.jpg) # what role will data play in the future of fundraising? ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. We have so much knowledge to share with you. No spam. We promise. Copyright © 2026 Blue North Strategies Inc. | Blue North Strategies and White Page Marketing are trademarks of Blue North Strategies Inc. | [Privacy Policy](https://www.bluenorth.ca/privacy-policy-blue-north?hsLang=en-ca) ![](https://px.ads.linkedin.com/collect/?pid=1210060&fmt=gif)