--- title: Blue North Case Study - Wycliffe Bible Translators description: We worked with Wycliffe Bible Translators to revamp their current fundraising programs. We conducted a Cultivation Appeal Audit to review the program. --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/?hsLang=en-ca) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/?hsLang=en-ca) ![hero_2.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/hero_2.jpg?width=1920&name=hero_2.jpg "hero_2.jpg") ![Wycliffe-Bible-Translators.png](https://www.bluenorth.ca/hs-fs/hubfs/Our%20Work/Wycliffe/Wycliffe-Bible-Translators.png?width=514&name=Wycliffe-Bible-Translators.png "Wycliffe-Bible-Translators.png") Wycliffe Bible Translators ### Navigating Digital Audience Challenges ### The Challenge Wycliffe Bible Translators’ Year End digital fundraising campaign was consistently hitting revenue targets, but with an increasing cost per acquisition. Changes in Meta’s targeting options and restrictions by Google’s advertising policies meant increasingly limited reach to valuable audiences. We knew there was room to analyze digital fundraising results and improve year-over-year performance. ### The Solution With the removal of religious-based interest targeting on Meta, we knew we’d have to rely on more zero-party and first-party data to build our audiences. Even rented lists that worked well for print campaigns were no longer performing well. By focusing on increasing the sizes of our email lists during the off-peak season and adding in top-of-funnel audiences to remarket to, we were able to reach the right people in the right place. Similarly, through keyword performance analysis and expansion into Google’s larger ad network, we were able to increase the top-of-funnel audience size and improve the quality of the lower funnel audiences. ![Screen Shot 2023-11-10 at 11.21.10 AM](https://www.bluenorth.ca/hs-fs/hubfs/Screen%20Shot%202023-11-10%20at%2011.21.10%20AM.png?width=796&height=147&name=Screen%20Shot%202023-11-10%20at%2011.21.10%20AM.png) ### The Results In combination with timing and budget allocation adjustments, we were able to achieve a 76.5% increase in gross revenue between 2021 and 2022. With a return of $64.79 for every dollar spent on ads, we are excited to see what future years of optimizations bring. ## READY TO LEARN WHAT BLUE NORTH CAN DO FOR YOUR CAUSE? ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. We have so much knowledge to share with you. No spam. We promise. Copyright © 2026 Blue North Strategies Inc. | Blue North Strategies and White Page Marketing are trademarks of Blue North Strategies Inc. | [Privacy Policy](https://www.bluenorth.ca/privacy-policy-blue-north?hsLang=en-ca) ![](https://px.ads.linkedin.com/collect/?pid=1210060&fmt=gif)