Direct Response Fundraising

Better fundraising made easy

We develop and execute high-impact direct-response fundraising programs – from lead generation, to acquisition, to new-donor onboarding, cultivation, stewardship, and reactivation. And we support you with a proven process and delivery model that makes your life easier!

We are experts at developing successful multi-channel fundraising programs for print, digital, phone and face-to-face. We believe that the best programs live and thrive in multiple channels and we can deliver a ‘surround sound’ effect for donors that optimizes your fundraising potential.

The Blue North approach ensures you:

• Understand your donors’ connection points — why they give and what they’re interested in.
• Go beyond a one-size-fits-all appeal to one that’s more personally targeted, with messages that speak to the donor’s connection points
• Develop a genuine value exchange with your donors and strengthen your connection with them
• Continually deepen your understanding of your donors through an ongoing analysis of their giving patterns

Our services include:

• Initial discovery and consultation with a Fundraising Specialist to understand your goals and opportunities
• Development of campaign concept and fundraising focus including channel strategy
• Design and copywriting for all campaign components across all required channels
• Donor segmentation and data processing
• Acquisition list brokerage and management
• Account and project management
• Email set-up and deployment
• Print management
• Campaign results reporting and analysis

Our entire team is trained on the art and science of direct response fundraising. We understand what it takes to capture a donor’s attention, inspire them to give and make it easy for them to respond. And we’re constantly refining and improving our approach based on the results.

We can help you take your direct response fundraising program to new heights. Talk to one of our experts today to see how we can help.