Introducing Robyn Kennedy, Blue North's Senior Relational Strategist. Robyn provides effective tools and strategies to help our clients make the biggest impact possible. In this video, she explains why investing in Middle Donors is a great opportunity for your fundraising organization.
When a donor gives, your gut reaction might be to say, “Yes, we did it!” But as a seasoned fundraiser, you know that the work is not quite done. As Alan Clayton has said better than anyone else I’ve heard, “Giving provides the donor a warm glow, thanking them and reminding them of that gift extends the glow and makes it more memorable.”
Just as the stories of your beneficiaries inspire and educate your donors, we think the stories of fellow fundraisers can inspire you.
Much has been written lately about the benefits of a strong Middle Donor program — and rightly so. With other fundraising areas showing a decrease in returns, a robust Middle Donor program can offset some of these losses. While many agencies are trying to “figure it out,” there is a proven best-practice approach ready to be implemented.
Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.
I’ll never forget when Taylor Conroy of Change Heroes and now Journey333 said that at the beginning of a talk at one of our summits.
