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Robyn Kennedy: Middle Donors Explained

Written By: Blue North on May 23, 2019

Introducing Robyn Kennedy, Blue North's Senior Relational Strategist. Robyn provides effective tools and strategies to help our clients make the biggest impact possible. In this video, she explains why investing in Middle Donors is a great opportunity for your fundraising organization.

Middle Donor Progam May 23, 2019
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Thank You, Thank You, Thank You

Written By: Blue North on April 18, 2019

When a donor gives, your gut reaction might be to say, “Yes, we did it!” But as a seasoned fundraiser, you know that the work is not quite done. As Alan Clayton has said better than anyone else I’ve heard, “Giving provides the donor a warm glow, thanking them and reminding them of that gift extends the glow and makes it more memorable.”

Retention, Middle Donor Progam April 18, 2019
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Meet a Do-Gooder: Melissa Stillman

Written By: Blue North on February 26, 2019

Just as the stories of your beneficiaries inspire and educate your donors, we think the stories of fellow fundraisers can inspire you.

Meet a Do-Gooder February 26, 2019
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6 Reasons Why Donor Centricity Is Essential for Revenue Growth

Written By: Pete Ward on January 22, 2019

By Pete Ward, Senior Director, Client Insights

Data Analytics and Insights, Retention January 22, 2019
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Giving Tuesday Q&A with Digital Specialist Stephanie Lapensee

Written By: Blue North on December 19, 2018


Insider, Donor Experience, Relationship Fundraising December 19, 2018
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Top Secrets to a Middle Donor Program

Written By: Cam Shapansky on November 28, 2018

Much has been written lately about the benefits of a strong Middle Donor program — and rightly so. With other fundraising areas showing a decrease in returns, a robust Middle Donor program can offset some of these losses. While many agencies are trying to “figure it out,” there is a proven best-practice approach ready to be implemented.

Mid-Level Program, Middle Donor Progam November 28, 2018
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Gather the diamonds hiding in your data

Written By: Pete Ward on January 15, 2018


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Know where your donors belong

Written By: Cam Shapansky on November 03, 2017


Donor Journey, Donor Experience, Relationship Fundraising November 3, 2017
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New Thoughts on New Donors

Written By: Cam Shapansky on June 07, 2017

Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Stewardship, Retention June 7, 2017
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People hate being asked for money

Written By: Cam Shapansky on May 24, 2017

I’ll never forget when Taylor Conroy of Change Heroes and now Journey333 said that at the beginning of a talk at one of our summits.

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