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Take some cues from a ketchup bottle

Written By: Cam Shapansky on December 02, 2015

I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Data Analytics and Insights December 2, 2015
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Give your middle donors the keys

Written By: Cam Shapansky on October 19, 2015

Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Mid-Level Program, Monthly Program, Annual Giving, Stewardship, Retention October 19, 2015
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It's a new game in baseball, and fundraising

Written By: Pete Ward on September 17, 2015

A few years ago, I saw a highly entertaining movie called Moneyball – the story of how the Oakland A’s assembled a competitive baseball team on a lean budget by using insights gleaned from data. Their one insight was to recruit undervalued players with a high on-base percentage — key to winning games.

Data Analytics and Insights September 17, 2015
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I've got an exciting announcement

Written By: Cam Shapansky on September 15, 2015

From day one, Blue North has been about data. We know data is the key to helping our clients raise more money to do more good in the world. Our commitment to maintaining a robust technical infrastructure to deliver on this conviction has always been strong.

Data Analytics and Insights September 15, 2015
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Fundraising lessons from hollywood

Written By: Cam Shapansky on August 10, 2015

I took the kids to Warner Bros. Studio in LA last week.

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Your story is simple. And so powerful.

Written By: Cam Shapansky on July 08, 2015

On a recent visit to Manhattan, I had breakfast with an exceptionally generous person.

New Donor Onboarding, Acquisition, Relationship Fundraising July 8, 2015
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You Have $75. How Should You Spend It?

Written By: Cam Shapansky on June 03, 2015

There’s no doubt — we’re living in a tough fundraising environment.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Stewardship, Retention June 3, 2015
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