--- title: The Blue North Blog (3) description: Fundraise smarter. Raise more. Do more good. Blue North's fundraising experts pass on knowledge accrued working with many nonprofit clients over many years. (3) --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG ## [Million-Dollar View](https://www.bluenorth.ca/blog/million-dollar-view) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) In much of the world this mountainous view of the ocean would demand a million-dollar price tag, just for the view. But this is Haiti and this is the coastline that 600,000 residents of Port Au Prince came to after the earthquake nearly seven years ago. [continue reading](https://www.bluenorth.ca/blog/million-dollar-view) ## [Talking middle donors across the globe](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky)  “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.” That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) ## [Stuck in the middle: A little-understood segment with huge potential](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say! [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Direct Mail](https://www.bluenorth.ca/blog/topic/direct-mail), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) ## [Are you on the middle donor bandwagon?](https://www.bluenorth.ca/blog/are-you-on-the-middle-donor-bandwagon) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Back in 1989, Stephen R. Covey published his best-seller [*The Seven Habits of Highly Effective People*](https://en.wikipedia.org/wiki/The_7_Habits_of_Highly_Effective_People), and for some time after that everything in business was about time management. [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/are-you-on-the-middle-donor-bandwagon) ## [Finding the hidden gems in your data file](https://www.bluenorth.ca/blog/finding-the-hidden-gems-in-your-data-file) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) If you’re like most organizations, you work really hard at communicating your cause to the outside world. Your work is impactful and you see the difference it’s making every day. You know there are pockets within your donor file that are doing really well, but could they be doing even better? Are you aware of other fundraising opportunities or are they simply being missed? [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/finding-the-hidden-gems-in-your-data-file) ## [Take some cues from a ketchup bottle](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) ## [Give your middle donors the keys](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three? [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) ## [It's a new game in baseball, and fundraising](https://www.bluenorth.ca/blog/its-a-new-game-in-baseball-and-fundraising) Written By: [Pete Ward](https://www.bluenorth.ca/blog/author/pete-ward) A few years ago, I saw a highly entertaining movie called *Moneyball* – the story of how the Oakland A’s assembled a competitive baseball team on a lean budget by using insights gleaned from data. Their one insight was to recruit undervalued players with a high on-base percentage — key to winning games. [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/its-a-new-game-in-baseball-and-fundraising) ## [I've got an exciting announcement](https://www.bluenorth.ca/blog/ive-got-an-exciting-announcement) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) From day one, Blue North has been about data. We know data is the key to helping our clients raise more money to do more good in the world. Our commitment to maintaining a robust technical infrastructure to deliver on this conviction has always been strong. [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/ive-got-an-exciting-announcement) ## [Fundraising lessons from hollywood](https://www.bluenorth.ca/blog/fundraising-lessons-from-hollywood) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I took the kids to Warner Bros. Studio in LA last week. [continue reading](https://www.bluenorth.ca/blog/fundraising-lessons-from-hollywood) - [**](https://www.bluenorth.ca/blog/page/2) - [1](https://www.bluenorth.ca/blog) - [2](https://www.bluenorth.ca/blog/page/2) - [3](https://www.bluenorth.ca/blog/page/3) - [4](https://www.bluenorth.ca/blog/page/4) - [**](https://www.bluenorth.ca/blog/page/4) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. We have so much knowledge to share with you. No spam. We promise. 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