We are very excited to announce that we have decided to launch a new cable TV service. To keep our offering simple, we are going to market with two different levels of service:

Attending Bridge Conference last week in Washington was fantastic. I connected with fundraisers across the continent who are all eager to learn as much as they can to make a bigger impact for their organizations. At the Blue North booth, I represented the relational giving side of our business. It was interesting to hear from various organizations about their struggles and successes — and to field questions, particularly about Mid-Level giving. I've answered three frequently asked questions here.

Much has been written lately about the benefits of a strong Middle Donor program — and rightly so. With other fundraising areas showing a decrease in returns, a robust Middle Donor program can offset some of these losses. While many agencies are trying to “figure it out,” there is a proven best-practice approach ready to be implemented.

 “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.”

That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond.

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Back in 1989, Stephen R. Covey published his best-seller The Seven Habits of Highly Effective People, and for some time after that everything in business was about time management.

Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?