--- title: The Blue North Blog | Mid-Level Program description: Mid-Level Program | Fundraise smarter. Raise more. Do more good. Blue North's fundraising experts pass on knowledge accrued working with many nonprofit clients over many years. --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG ## [Blue North launches a new cable TV service!](https://www.bluenorth.ca/blog/blue-north-launches-a-new-cable-tv-service) Written By: [Robyn Kennedy](https://www.bluenorth.ca/blog/author/robyn-kennedy) We are very excited to announce that we have decided to launch a new cable TV service. To keep our offering simple, we are going to market with two different levels of service: [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/blue-north-launches-a-new-cable-tv-service) ## [Top 3 Mid-Level Questions from Bridge Conference, 2019](https://www.bluenorth.ca/blog/top-3-mid-level-questions-from-bridge-conference-2019) Written By: [Robyn Kennedy](https://www.bluenorth.ca/blog/author/robyn-kennedy) Attending Bridge Conference last week in Washington was fantastic. I connected with fundraisers across the continent who are all eager to learn as much as they can to make a bigger impact for their organizations. At the Blue North booth, I represented the relational giving side of our business. It was interesting to hear from various organizations about their struggles and successes — and to field questions, particularly about Mid-Level giving. I've answered three frequently asked questions here. [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Middle Donor Progam](https://www.bluenorth.ca/blog/topic/middle-donor-progam) [continue reading](https://www.bluenorth.ca/blog/top-3-mid-level-questions-from-bridge-conference-2019) ## [Top Secrets to a Middle Donor Program](https://www.bluenorth.ca/blog/top-secrets-to-a-middle-donor-program) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Much has been written lately about the benefits of a strong Middle Donor program — and rightly so. With other fundraising areas showing a decrease in returns, a robust Middle Donor program can offset some of these losses. While many agencies are trying to “figure it out,” there is a proven best-practice approach ready to be implemented. [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Middle Donor Progam](https://www.bluenorth.ca/blog/topic/middle-donor-progam) [continue reading](https://www.bluenorth.ca/blog/top-secrets-to-a-middle-donor-program) ## [Talking middle donors across the globe](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky)  “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.” That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) ## [Stuck in the middle: A little-understood segment with huge potential](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say! [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Direct Mail](https://www.bluenorth.ca/blog/topic/direct-mail), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) ## [Are you on the middle donor bandwagon?](https://www.bluenorth.ca/blog/are-you-on-the-middle-donor-bandwagon) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Back in 1989, Stephen R. Covey published his best-seller [*The Seven Habits of Highly Effective People*](https://en.wikipedia.org/wiki/The_7_Habits_of_Highly_Effective_People), and for some time after that everything in business was about time management. [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/are-you-on-the-middle-donor-bandwagon) ## [Give your middle donors the keys](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three? [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. 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