Attending Bridge Conference last week in Washington was fantastic. I connected with fundraisers across the continent who are all eager to learn as much as they can to make a bigger impact for their organizations. At the Blue North booth, I represented the relational giving side of our business. It was interesting to hear from various organizations about their struggles and successes — and to field questions, particularly about Mid-Level giving. I've answered three frequently asked questions here.

Over the years, Blue North has worked with more than 45 organizations — in four continents — on Middle Donor programs. Based on our accumulated data, we know that these programs can be incredibly effective. In fact, we’ve seen an average 25% year-over-year lift with our clients who have developed these programs.

Introducing Robyn Kennedy, Blue North's Senior Relational Strategist. Robyn provides effective tools and strategies to help our clients make the biggest impact possible. In this video, she explains why investing in Middle Donors is a great opportunity for your fundraising organization.

When a donor gives, your gut reaction might be to say, “Yes, we did it!” But as a seasoned fundraiser, you know that the work is not quite done. As Alan Clayton has said better than anyone else I’ve heard, “Giving provides the donor a warm glow, thanking them and reminding them of that gift extends the glow and makes it more memorable.”

Much has been written lately about the benefits of a strong Middle Donor program — and rightly so. With other fundraising areas showing a decrease in returns, a robust Middle Donor program can offset some of these losses. While many agencies are trying to “figure it out,” there is a proven best-practice approach ready to be implemented.