--- title: The Blue North Blog | Acquisition description: Acquisition | Fundraise smarter. Raise more. Do more good. Blue North's fundraising experts pass on knowledge accrued working with many nonprofit clients over many years. --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG ## [New Thoughts on New Donors](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) ## [Do the math](https://www.bluenorth.ca/blog/do-the-math) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience) [continue reading](https://www.bluenorth.ca/blog/do-the-math) ## [Talking middle donors across the globe](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky)  “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.” That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) ## [Are you on the middle donor bandwagon?](https://www.bluenorth.ca/blog/are-you-on-the-middle-donor-bandwagon) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Back in 1989, Stephen R. Covey published his best-seller [*The Seven Habits of Highly Effective People*](https://en.wikipedia.org/wiki/The_7_Habits_of_Highly_Effective_People), and for some time after that everything in business was about time management. [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/are-you-on-the-middle-donor-bandwagon) ## [Finding the hidden gems in your data file](https://www.bluenorth.ca/blog/finding-the-hidden-gems-in-your-data-file) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) If you’re like most organizations, you work really hard at communicating your cause to the outside world. Your work is impactful and you see the difference it’s making every day. You know there are pockets within your donor file that are doing really well, but could they be doing even better? Are you aware of other fundraising opportunities or are they simply being missed? [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/finding-the-hidden-gems-in-your-data-file) ## [Take some cues from a ketchup bottle](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) ## [Give your middle donors the keys](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three? [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) ## [Your story is simple. And so powerful.](https://www.bluenorth.ca/blog/your-story-is-simple.-and-so-powerful) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) On a recent visit to Manhattan, I had breakfast with an exceptionally generous person. [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising) [continue reading](https://www.bluenorth.ca/blog/your-story-is-simple.-and-so-powerful) ## [You Have $75. How Should You Spend It?](https://www.bluenorth.ca/blog/you-have-75.-how-should-you-spend-it) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) There’s no doubt — we’re living in a tough fundraising environment. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/you-have-75.-how-should-you-spend-it) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. 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