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6 Reasons Why Donor Centricity Is Essential for Revenue Growth

Written By: Pete Ward on January 22, 2019

By Pete Ward, Senior Director, Client Insights

Data Analytics and Insights, Retention January 22, 2019
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Finding the hidden gems in your data file

Written By: Cam Shapansky on February 01, 2016

If you’re like most organizations, you work really hard at communicating your cause to the outside world. Your work is impactful and you see the difference it’s making every day. You know there are pockets within your donor file that are doing really well, but could they be doing even better? Are you aware of other fundraising opportunities or are they simply being missed?

New Donor Onboarding, Acquisition, Data Analytics and Insights February 1, 2016
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Take some cues from a ketchup bottle

Written By: Cam Shapansky on December 02, 2015

I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Data Analytics and Insights December 2, 2015
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It's a new game in baseball, and fundraising

Written By: Pete Ward on September 17, 2015

A few years ago, I saw a highly entertaining movie called Moneyball – the story of how the Oakland A’s assembled a competitive baseball team on a lean budget by using insights gleaned from data. Their one insight was to recruit undervalued players with a high on-base percentage — key to winning games.

Data Analytics and Insights September 17, 2015
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I've got an exciting announcement

Written By: Cam Shapansky on September 15, 2015

From day one, Blue North has been about data. We know data is the key to helping our clients raise more money to do more good in the world. Our commitment to maintaining a robust technical infrastructure to deliver on this conviction has always been strong.

Data Analytics and Insights September 15, 2015
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