--- title: The Blue North Blog | Pete Ward description: Fundraise smarter. Raise more. Do more good. Blue North's fundraising experts pass on knowledge accrued working with many nonprofit clients over many years. --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG ## Pete Ward ### Recent Posts ## [6 Reasons Why Donor Centricity Is Essential for Revenue Growth](https://www.bluenorth.ca/blog/6-reasons-why-donor-centricity-is-essential-for-revenue-growth) Written By: [Pete Ward](https://www.bluenorth.ca/blog/author/pete-ward) By Pete Ward, Senior Director, Client Insights [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/6-reasons-why-donor-centricity-is-essential-for-revenue-growth) ## [Gather the diamonds hiding in your data](https://www.bluenorth.ca/blog/gather-the-diamonds-hiding-in-your-data) Written By: [Pete Ward](https://www.bluenorth.ca/blog/author/pete-ward)   [continue reading](https://www.bluenorth.ca/blog/gather-the-diamonds-hiding-in-your-data) ## [It's a new game in baseball, and fundraising](https://www.bluenorth.ca/blog/its-a-new-game-in-baseball-and-fundraising) Written By: [Pete Ward](https://www.bluenorth.ca/blog/author/pete-ward) A few years ago, I saw a highly entertaining movie called *Moneyball* – the story of how the Oakland A’s assembled a competitive baseball team on a lean budget by using insights gleaned from data. Their one insight was to recruit undervalued players with a high on-base percentage — key to winning games. [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/its-a-new-game-in-baseball-and-fundraising) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. We have so much knowledge to share with you. No spam. We promise. Copyright © 2026 Blue North Strategies Inc. | Blue North Strategies and White Page Marketing are trademarks of Blue North Strategies Inc. | [Privacy Policy](https://www.bluenorth.ca/privacy-policy-blue-north) ![](https://px.ads.linkedin.com/collect/?pid=1210060&fmt=gif)