--- title: The Blue North Blog | Retention description: Retention | Fundraise smarter. Raise more. Do more good. Blue North's fundraising experts pass on knowledge accrued working with many nonprofit clients over many years. --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG ## [Thank You, Thank You, Thank You](https://www.bluenorth.ca/blog/thank-you-thank-you-thank-you) Written By: [Blue North](https://www.bluenorth.ca/blog/author/blue-north) When a donor gives, your gut reaction might be to say, “Yes, we did it!” But as a seasoned fundraiser, you know that the work is not quite done. As [Alan Clayton](http://alanclayton.co.uk/) has said better than anyone else I’ve heard, “Giving provides the donor a warm glow, thanking them and reminding them of that gift extends the glow and makes it more memorable.” [Retention](https://www.bluenorth.ca/blog/topic/retention), [Middle Donor Progam](https://www.bluenorth.ca/blog/topic/middle-donor-progam) [continue reading](https://www.bluenorth.ca/blog/thank-you-thank-you-thank-you) ## [6 Reasons Why Donor Centricity Is Essential for Revenue Growth](https://www.bluenorth.ca/blog/6-reasons-why-donor-centricity-is-essential-for-revenue-growth) Written By: [Pete Ward](https://www.bluenorth.ca/blog/author/pete-ward) By Pete Ward, Senior Director, Client Insights [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/6-reasons-why-donor-centricity-is-essential-for-revenue-growth) ## [New Thoughts on New Donors](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) ## [Stuck in the middle: A little-understood segment with huge potential](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say! [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Direct Mail](https://www.bluenorth.ca/blog/topic/direct-mail), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) ## [Give your middle donors the keys](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three? [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) ## [You Have $75. How Should You Spend It?](https://www.bluenorth.ca/blog/you-have-75.-how-should-you-spend-it) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) There’s no doubt — we’re living in a tough fundraising environment. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/you-have-75.-how-should-you-spend-it) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. 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