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Thank You, Thank You, Thank You

Written By: Blue North on April 18, 2019

When a donor gives, your gut reaction might be to say, “Yes, we did it!” But as a seasoned fundraiser, you know that the work is not quite done. As Alan Clayton has said better than anyone else I’ve heard, “Giving provides the donor a warm glow, thanking them and reminding them of that gift extends the glow and makes it more memorable.”

Retention, Middle Donor Progam April 18, 2019
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6 Reasons Why Donor Centricity Is Essential for Revenue Growth

Written By: Pete Ward on January 22, 2019

By Pete Ward, Senior Director, Client Insights

Data Analytics and Insights, Retention January 22, 2019
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New Thoughts on New Donors

Written By: Cam Shapansky on June 07, 2017

Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Stewardship, Retention June 7, 2017
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Stuck in the middle: A little-understood segment with huge potential

Written By: Cam Shapansky on April 19, 2016

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Donor Journey, Donor Experience, Relationship Fundraising, Mid-Level Program, Direct Mail, Monthly Program, Annual Giving, Stewardship, Retention April 19, 2016
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Give your middle donors the keys

Written By: Cam Shapansky on October 19, 2015

Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Mid-Level Program, Monthly Program, Annual Giving, Stewardship, Retention October 19, 2015
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You Have $75. How Should You Spend It?

Written By: Cam Shapansky on June 03, 2015

There’s no doubt — we’re living in a tough fundraising environment.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Stewardship, Retention June 3, 2015
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