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Stuck in the middle: A little-understood segment with huge potential

Written By: Cam Shapansky on April 19, 2016

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Mid-Level Program, Direct Mail, Annual Giving, Monthly Program, Relationship Fundraising, Stewardship, Retention, Donor Journey, Donor Experience April 19, 2016
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