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Stuck in the middle: A little-understood segment with huge potential

Written By: Cam Shapansky

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Donor Journey, Donor Experience, Relationship Fundraising, Mid-Level Program, Direct Mail, Monthly Program, Annual Giving, Stewardship, Retention
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