--- title: The Blue North Blog | Donor Journey description: Donor Journey | Fundraise smarter. Raise more. Do more good. Blue North's fundraising experts pass on knowledge accrued working with many nonprofit clients over many years. --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG ## [Know where your donors belong](https://www.bluenorth.ca/blog/know-where-your-donors-belong) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky)   [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising) [continue reading](https://www.bluenorth.ca/blog/know-where-your-donors-belong) ## [New Thoughts on New Donors](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/new-thoughts-on-new-donors-coming-from-our-new-website) ## [The Gift of The Ask](https://www.bluenorth.ca/blog/the-gift-of-the-ask) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I was struck this past Christmas by something my 13-year-old son did. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising) [continue reading](https://www.bluenorth.ca/blog/the-gift-of-the-ask) ## [Do the math](https://www.bluenorth.ca/blog/do-the-math) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience) [continue reading](https://www.bluenorth.ca/blog/do-the-math) ## [Talking middle donors across the globe](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky)  “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.” That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program) [continue reading](https://www.bluenorth.ca/blog/talking-middle-donors-across-the-globe) ## [Stuck in the middle: A little-understood segment with huge potential](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say! [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Direct Mail](https://www.bluenorth.ca/blog/topic/direct-mail), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/stuck-in-the-middle-a-little-understood-segment-with-huge-potential) ## [Take some cues from a ketchup bottle](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) ## [Give your middle donors the keys](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three? [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) ## [You Have $75. How Should You Spend It?](https://www.bluenorth.ca/blog/you-have-75.-how-should-you-spend-it) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) There’s no doubt — we’re living in a tough fundraising environment. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/you-have-75.-how-should-you-spend-it) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. 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