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Lesson #3 from 3 Key Lessons to Maximize your Gift Catalog

Written By: Brian Tucker on November 04, 2019

 

Annual Giving November 4, 2019
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Lesson #2 from 3 Key Lessons to Maximize your Gift Catalog

Written By: Brian Tucker on October 15, 2019

Although I’ve worked with many different nonprofit organizations to grow their fundraising, one of the most fulfilling parts of my career was providing support to grow the World Vision gift catalog’s revenue by over 300% in a five-year period.

Annual Giving October 15, 2019
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Lesson #1 from 3 Key Lessons to Maximize your Gift Catalog

Written By: Brian Tucker on September 25, 2019

I was fortunate enough to spend about six years of my fundraising career at World Vision, one of the largest global relief organizations in the world. During my time there, our team oversaw the gift catalog program. Back in 2006, gift catalogs were just becoming a popular way to raise money (much thanks to the efforts of Heifer International).

Annual Giving September 25, 2019
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Stuck in the middle: A little-understood segment with huge potential

Written By: Cam Shapansky on April 19, 2016

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Donor Journey, Donor Experience, Relationship Fundraising, Mid-Level Program, Direct Mail, Monthly Program, Annual Giving, Stewardship, Retention April 19, 2016
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Give your middle donors the keys

Written By: Cam Shapansky on October 19, 2015

Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Mid-Level Program, Monthly Program, Annual Giving, Stewardship, Retention October 19, 2015
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