--- title: Do the math description: It is difficult to raise money right now. If anyone comes to you and suggests it’s not, run. Run fast. Do the math. Invest. Measure. Get it done. image: https://www.bluenorth.ca/hubfs/Blog/Images/09_22_2016.jpg --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG # Do the math Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain. ![Fundraising Fundamentals](https://www.bluenorth.ca/hs-fs/hubfs/Blog/Images/09_22_2016.jpg?width=320&name=09_22_2016.jpg "Fundraising Fundamentals")It is difficult to raise money right now. If anyone comes to you and suggests it’s not, run. Run fast. That said, **the fundamentals have not changed**. It’s still about the math. You need a big mouth on your funnel. This funnel is expanded by awareness and low-barrier asks (not for money but hand raisers). After that, you need a deliberate and well-planned path to engagement. That’s it. So the bad news is **you HAVE TO invest** in putting people into the funnel. The good news is that if you do, and you pay attention to their treatment, **a predictable percentage of them will support your case.** Don’t freeze in fear of how to do it. Do the math. Invest. Measure. Get it done. Topics: [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. We have so much knowledge to share with you. No spam. We promise. Copyright © 2026 Blue North Strategies Inc. | Blue North Strategies and White Page Marketing are trademarks of Blue North Strategies Inc. | [Privacy Policy](https://www.bluenorth.ca/privacy-policy-blue-north) ![](https://px.ads.linkedin.com/collect/?pid=1210060&fmt=gif)