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Do the math

Written By: Cam Shapansky on September 22, 2016

I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience September 22, 2016
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Million-Dollar View

Written By: Cam Shapansky on August 10, 2016

In much of the world this mountainous view of the ocean would demand a million-dollar price tag, just for the view. But this is Haiti and this is the coastline that 600,000 residents of Port Au Prince came to after the earthquake nearly seven years ago.

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Talking middle donors across the globe

Written By: Cam Shapansky on May 26, 2016

 “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.”

That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond.

Donor Journey, Acquisition, Donor Experience, Mid-Level Program May 26, 2016
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Stuck in the middle: A little-understood segment with huge potential

Written By: Cam Shapansky on April 19, 2016

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Donor Journey, Donor Experience, Relationship Fundraising, Mid-Level Program, Direct Mail, Monthly Program, Annual Giving, Stewardship, Retention April 19, 2016
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Are you on the middle donor bandwagon?

Written By: Cam Shapansky on March 02, 2016

Back in 1989, Stephen R. Covey published his best-seller The Seven Habits of Highly Effective People, and for some time after that everything in business was about time management.

New Donor Onboarding, Acquisition, Donor Experience, Mid-Level Program March 2, 2016
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Finding the hidden gems in your data file

Written By: Cam Shapansky on February 01, 2016

If you’re like most organizations, you work really hard at communicating your cause to the outside world. Your work is impactful and you see the difference it’s making every day. You know there are pockets within your donor file that are doing really well, but could they be doing even better? Are you aware of other fundraising opportunities or are they simply being missed?

New Donor Onboarding, Acquisition, Data Analytics and Insights February 1, 2016
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Take some cues from a ketchup bottle

Written By: Cam Shapansky on December 02, 2015

I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Data Analytics and Insights December 2, 2015
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Give your middle donors the keys

Written By: Cam Shapansky on October 19, 2015

Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Mid-Level Program, Monthly Program, Annual Giving, Stewardship, Retention October 19, 2015
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It's a new game in baseball, and fundraising

Written By: Pete Ward on September 17, 2015

A few years ago, I saw a highly entertaining movie called Moneyball – the story of how the Oakland A’s assembled a competitive baseball team on a lean budget by using insights gleaned from data. Their one insight was to recruit undervalued players with a high on-base percentage — key to winning games.

Data Analytics and Insights September 17, 2015
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I've got an exciting announcement

Written By: Cam Shapansky on September 15, 2015

From day one, Blue North has been about data. We know data is the key to helping our clients raise more money to do more good in the world. Our commitment to maintaining a robust technical infrastructure to deliver on this conviction has always been strong.

Data Analytics and Insights September 15, 2015
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