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Talking middle donors across the globe

Written By: Cam Shapansky on May 26, 2016

 “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.”

That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond.

Mid-Level Program, Acquisition, Donor Journey, Donor Experience May 26, 2016
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Stuck in the middle: A little-understood segment with huge potential

Written By: Cam Shapansky on April 19, 2016

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Mid-Level Program, Direct Mail, Annual Giving, Monthly Program, Relationship Fundraising, Stewardship, Retention, Donor Journey, Donor Experience April 19, 2016
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Are you on the middle donor bandwagon?

Written By: Cam Shapansky on March 02, 2016

Back in 1989, Stephen R. Covey published his best-seller The Seven Habits of Highly Effective People, and for some time after that everything in business was about time management.

Mid-Level Program, Acquisition, Donor Experience, New Donor Onboarding March 2, 2016
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Finding the hidden gems in your data file

Written By: Cam Shapansky on February 01, 2016

If you’re like most organizations, you work really hard at communicating your cause to the outside world. Your work is impactful and you see the difference it’s making every day. You know there are pockets within your donor file that are doing really well, but could they be doing even better? Are you aware of other fundraising opportunities or are they simply being missed?

Data Analytics and Insights, New Donor Onboarding, Acquisition February 1, 2016
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Take some cues from a ketchup bottle

Written By: Cam Shapansky on December 02, 2015

I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup.

Acquisition, Donor Journey, Donor Experience, New Donor Onboarding, Relationship Fundraising, Data Analytics and Insights December 2, 2015
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Give your middle donors the keys

Written By: Cam Shapansky on October 19, 2015

Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?

Mid-Level Program, Monthly Program, Annual Giving, Retention, Acquisition, Stewardship, New Donor Onboarding, Relationship Fundraising, Donor Journey, Donor Experience October 19, 2015
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It's a new game in baseball, and fundraising

Written By: Pete Ward on September 17, 2015

A few years ago, I saw a highly entertaining movie called Moneyball – the story of how the Oakland A’s assembled a competitive baseball team on a lean budget by using insights gleaned from data. Their one insight was to recruit undervalued players with a high on-base percentage — key to winning games.

Data Analytics and Insights September 17, 2015
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I've got an exciting announcement

Written By: Cam Shapansky on September 15, 2015

From day one, Blue North has been about data. We know data is the key to helping our clients raise more money to do more good in the world. Our commitment to maintaining a robust technical infrastructure to deliver on this conviction has always been strong.

Data Analytics and Insights September 15, 2015
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Fundraising lessons from hollywood

Written By: Cam Shapansky on August 10, 2015

I took the kids to Warner Bros. Studio in LA last week.

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Your story is simple. And so powerful.

Written By: Cam Shapansky on July 08, 2015

On a recent visit to Manhattan, I had breakfast with an exceptionally generous person.

Relationship Fundraising, Acquisition, New Donor Onboarding July 8, 2015
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