By Pete Ward, Senior Director, Client Insights
Much has been written lately about the benefits of a strong Middle Donor program — and rightly so. With other fundraising areas showing a decrease in returns, a robust Middle Donor program can offset some of these losses. While many agencies are trying to “figure it out,” there is a proven best-practice approach ready to be implemented.
Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.
I’ll never forget when Taylor Conroy of Change Heroes and now Journey333 said that at the beginning of a talk at one of our summits.
I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain.