WHO WE ARE
Blue North works exclusively in the social sector as a full-service fundraising agency to help nonprofits connect with donors and grow their fundraising revenue. We work with a wide variety of clients including international development, hospitals and healthcare, and missions and human services organizations across North America.
We are proud to help clients create compelling fundraising magic – and then scale it. We use data mining and insights, mass personalization tools and techniques, deep fundraising knowledge, automated communications technology and multiple channels to deliver the right messages to the right people at the right time. We are passionate about our clients’ work and the good they want to achieve.
ABOUT THE ROLE
Reporting to the Senior Digital Marketing Strategist, the Digital Strategist is a trusted advisor to our non-profit clients, who assesses their needs and develops digital strategies for communication and fundraising programs that complement the overall marketing strategy. The successful incumbent will have a passion for, and understanding of non-profits, and will lead the development of client digital strategy while ensuring a successful overall execution.
What you’ll do in the role:
- Lead the development of client digital strategy and collaborate with teams on creative development, media management and coordinate the overall execution
- Collaborate with account managers to effectively develop digital campaign tactics, considering the interplay between other fundraising channels
- Collaborate with the digital project manager to establish project requirements and deliverables
- Form data pull requests for internal teams and clients
- Assess and understand fundraising platform capabilities and functionality, and data management requirements to develop executable and measurable fundraising strategies
- Understand how digital strategies, tactics, and tracking need to be constructed for effective monitoring, evaluation and presentation of campaign results
- Collaborate with account and creative teams on campaign brainstorm and assist in the development of the campaign creative and messaging to meet objectives
- Partner with the project, media and creative teams to ensure flawless execution and active optimization of digital campaigns against authored plans
- Review, evaluate and recommend changes to client results and testing schemas for each campaign
- Manage internal client expectations, make persuasive recommendations and outline the impact if the client overrides the recommendations
- Analyze results from primary research to ensure insights are integrated into future work; adapt digital marketing strategies to reflect changes in customer behaviors
- Understand and apply customer experience best practices to design customer journeys, incorporating email, digital ads and landing page design
- Evaluate new technologies or marketing opportunities and take an active role in advancing the agency’s digital capabilities, emerging digital trends, ideas and best practices
- Act as a backup for the Email and Digital Deployment Specialist, preparing and deploying emails and creating customer journeys or automations
- Produce regular campaign wrap-up reports to be presented internally and to clients
You bring to the role:
- Minimum 3-5 years’ experience in a similar Digital Marketing role; progressive experience with non-profit online marketing and fundraising programs will be considered
- Solid understanding of email, web, social media, search, mobile and digital advertising strategies and techniques is necessary to be successful in this role
- Strong technical skills with experience using non-profit fundraising tools like Blackbaud/ Luminate, Salesforce Marketing Cloud, MailChimp, Constant Contact, Emma, Online Express and/or Every Action
- Strong understanding of Google Analytics and hands-on experience with Google Tag Manager is required
- Experience with Facebook Business Manager, Google Adwords and other prominent media platforms
- Working knowledge of UX tools like Hotjar or CrazyEgg and landing page testing tools like Unbouce or Optimizely
- Agency or vendor experience is considered an asset
HOW TO APPLY
Please email your resume to careers@bluenorth.ca and be sure to include the position title in the Subject. If you think a cover letter would be helpful to support your application, please include it as a separate attachment. You can also apply directly to the role at indeed.ca.
As we grow, Blue North Strategies is committed to creating an environment where employees feel included, valued and heard. Our belief is that a strong commitment to diversity and inclusion enables us to do our best work and help our clients take on the world. We are proud to be an equal opportunity workplace and encourage applications from all qualified applicants. If you have a disability or special need that requires accommodation at any phase of the application or recruitment process, please let the HR representative know.
