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Mid-Level programs

Realize the full potential of your donor file

The Mid-Level Donor area is a bit of a buzz area in the fundraising world right now. And for good reason. Based on our vast experience, developing a strong Mid-Level program is often the most predictable and quickest way to grow your fundraising program. Blue North has led dozens of organizations through the development, overhaul and optimization of their programs. We have a strong argument to call ourselves the most qualified, and yes best, Mid-Level Donor agency in the world.

We’ve harnessed this experience into a best-practice approach to growing and optimizing Mid-Level Donor files – and we can put it to work for you!

Our experience includes:

  • Working to develop and improve Mid-Level Donor programs for 45-50 organizations over the past 12 years
  • Tracking and compiling best practices for over a decade
  • Development of our own Mid-Level Donor curriculum that includes training on our own proven best practice structure, processes and model
  • Working on and training organizations in Mid-Level Donor management in Canada, U.S., Europe, Australia and Asia
  • Tracking and monitoring growth and progress in programs to confirm, improve and evolve our methodology
  • Leading workshops and seminars on Mid-Level Donor management around the world
  • Developing a predictive financial modelling tool to accurately project program growth over a five-year period
  • Helping organizations improve the retention of their best donors and feed qualified Donors into the Major Gift area through robust and effective Mid-Level Donor management
  • Developing a series of Mid-Level Donor programs that help connect donors to the work of the organization

Mid-Level Services we offer:

  • Program assessment, recommendations and growth potential forecasting – we call it BluePrinting
  • Journeys, and Direct Response program development
  • Rep coaching, training and support
  • Fundraising support material for Mid-Level Reps
  • Offer, proposal and reporting development
  • Program monitoring and tracking
  • Donor Intelligence reporting that helps reps ensure they are connecting with the right people at the right time about the right thing

Whether you’re building the business case to start your Mid-Level Donor program or looking for an injection of new ideas into a mature file, we can help.

Talk to one of our Mid-Level Donor specialists today!