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Know where your donors belong

Written By: Cam Shapansky

 

Donor Journey, Donor Experience, Relationship Fundraising
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New Thoughts on New Donors

Written By: Cam Shapansky

Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Stewardship, Retention
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The Gift of The Ask

Written By: Cam Shapansky

I was struck this past Christmas by something my 13-year-old son did.

Donor Journey, New Donor Onboarding, Donor Experience, Relationship Fundraising
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Do the math

Written By: Cam Shapansky

I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience
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Talking middle donors across the globe

Written By: Cam Shapansky

 “Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.”

That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond.

Donor Journey, Acquisition, Donor Experience, Mid-Level Program
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Stuck in the middle: A little-understood segment with huge potential

Written By: Cam Shapansky

Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!

Donor Journey, Donor Experience, Relationship Fundraising, Mid-Level Program, Direct Mail, Monthly Program, Annual Giving, Stewardship, Retention
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Take some cues from a ketchup bottle

Written By: Cam Shapansky

I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Data Analytics and Insights
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Give your middle donors the keys

Written By: Cam Shapansky

Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Mid-Level Program, Monthly Program, Annual Giving, Stewardship, Retention
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You Have $75. How Should You Spend It?

Written By: Cam Shapansky

There’s no doubt — we’re living in a tough fundraising environment.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Stewardship, Retention
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