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Cam Shapansky

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Finding the hidden gems in your data file

Written By: Cam Shapansky

If you’re like most organizations, you work really hard at communicating your cause to the outside world. Your work is impactful and you see the difference it’s making every day. You know there are pockets within your donor file that are doing really well, but could they be doing even better? Are you aware of other fundraising opportunities or are they simply being missed?

New Donor Onboarding, Acquisition, Data Analytics and Insights
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Take some cues from a ketchup bottle

Written By: Cam Shapansky

I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Data Analytics and Insights
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Give your middle donors the keys

Written By: Cam Shapansky

Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three?

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Relationship Fundraising, Mid-Level Program, Monthly Program, Annual Giving, Stewardship, Retention
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I've got an exciting announcement

Written By: Cam Shapansky

From day one, Blue North has been about data. We know data is the key to helping our clients raise more money to do more good in the world. Our commitment to maintaining a robust technical infrastructure to deliver on this conviction has always been strong.

Data Analytics and Insights
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Fundraising lessons from hollywood

Written By: Cam Shapansky

I took the kids to Warner Bros. Studio in LA last week.

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Your story is simple. And so powerful.

Written By: Cam Shapansky

On a recent visit to Manhattan, I had breakfast with an exceptionally generous person.

New Donor Onboarding, Acquisition, Relationship Fundraising
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You Have $75. How Should You Spend It?

Written By: Cam Shapansky

There’s no doubt — we’re living in a tough fundraising environment.

Donor Journey, New Donor Onboarding, Acquisition, Donor Experience, Stewardship, Retention
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Recent Posts