--- title: The Blue North Blog | Cam Shapansky (2) description: Fundraise smarter. Raise more. Do more good. Blue North's fundraising experts pass on knowledge accrued working with many nonprofit clients over many years. (2) --- [![Blue North Home](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo.png?width=200&name=blue-north-main-logo.png "Blue North Home")](https://bluenorth-2116053.hs-sites.com/) [![Blue North](https://www.bluenorth.ca/hs-fs/hubfs/Logos/blue-north-main-logo-dark.png?width=200&name=blue-north-main-logo-dark.png "Blue North")](https://bluenorth-2116053.hs-sites.com/) ![Blog Header.jpg](https://www.bluenorth.ca/hs-fs/hubfs/Images/Blog%20Header.jpg?width=1200&name=Blog%20Header.jpg "Blog Header.jpg") ## BLOG ## Cam Shapansky ### Recent Posts ## [Finding the hidden gems in your data file](https://www.bluenorth.ca/blog/finding-the-hidden-gems-in-your-data-file) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) If you’re like most organizations, you work really hard at communicating your cause to the outside world. Your work is impactful and you see the difference it’s making every day. You know there are pockets within your donor file that are doing really well, but could they be doing even better? Are you aware of other fundraising opportunities or are they simply being missed? [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/finding-the-hidden-gems-in-your-data-file) ## [Take some cues from a ketchup bottle](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I’m fresh out of the AFP (Association of Fundraising Professionals) Congress in Toronto and my biggest takeaway is ketchup. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/take-some-cues-from-a-ketchup-bottle) ## [Give your middle donors the keys](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) Non-profit organizations tend to put donors into three “buckets” — Mass, Middle, and Major. Are you paying equal attention to all three? [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising), [Mid-Level Program](https://www.bluenorth.ca/blog/topic/mid-level-program), [Monthly Program](https://www.bluenorth.ca/blog/topic/monthly-program), [Annual Giving](https://www.bluenorth.ca/blog/topic/annual-giving), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/give-your-middle-donors-the-keys) ## [I've got an exciting announcement](https://www.bluenorth.ca/blog/ive-got-an-exciting-announcement) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) From day one, Blue North has been about data. We know data is the key to helping our clients raise more money to do more good in the world. Our commitment to maintaining a robust technical infrastructure to deliver on this conviction has always been strong. [Data Analytics and Insights](https://www.bluenorth.ca/blog/topic/data-analytics-and-insights) [continue reading](https://www.bluenorth.ca/blog/ive-got-an-exciting-announcement) ## [Fundraising lessons from hollywood](https://www.bluenorth.ca/blog/fundraising-lessons-from-hollywood) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) I took the kids to Warner Bros. Studio in LA last week. [continue reading](https://www.bluenorth.ca/blog/fundraising-lessons-from-hollywood) ## [Your story is simple. And so powerful.](https://www.bluenorth.ca/blog/your-story-is-simple.-and-so-powerful) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) On a recent visit to Manhattan, I had breakfast with an exceptionally generous person. [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Relationship Fundraising](https://www.bluenorth.ca/blog/topic/relationship-fundraising) [continue reading](https://www.bluenorth.ca/blog/your-story-is-simple.-and-so-powerful) ## [You Have $75. How Should You Spend It?](https://www.bluenorth.ca/blog/you-have-75.-how-should-you-spend-it) Written By: [Cam Shapansky](https://www.bluenorth.ca/blog/author/cam-shapansky) There’s no doubt — we’re living in a tough fundraising environment. [Donor Journey](https://www.bluenorth.ca/blog/topic/donor-journey), [New Donor Onboarding](https://www.bluenorth.ca/blog/topic/new-donor-onboarding), [Acquisition](https://www.bluenorth.ca/blog/topic/acquisition), [Donor Experience](https://www.bluenorth.ca/blog/topic/donor-experience), [Stewardship](https://www.bluenorth.ca/blog/topic/stewardship), [Retention](https://www.bluenorth.ca/blog/topic/retention) [continue reading](https://www.bluenorth.ca/blog/you-have-75.-how-should-you-spend-it) - [**](https://www.bluenorth.ca/blog) - [1](https://www.bluenorth.ca/blog) - [2](https://www.bluenorth.ca/blog/author/cam-shapansky/page/2) - [**](https://www.bluenorth.ca/blog/author/cam-shapansky/page/0) Search this site on Google Search Google ### Recent Posts ### CATEGORIES - [Donor Experience (10)](https://www.bluenorth.ca/blog/topic/donor-experience) - [Acquisition (9)](https://www.bluenorth.ca/blog/topic/acquisition) - [Donor Journey (9)](https://www.bluenorth.ca/blog/topic/donor-journey) - [New Donor Onboarding (9)](https://www.bluenorth.ca/blog/topic/new-donor-onboarding) ### QUICK LINKS ### RECENT POSTS ### CONTACT US 123 Woolwich St. Guelph, ON N1H 3V1 [** (519) 767 - 3228](tel:+15197673228) ### Stay sharp with monthly fundraising advice from our industry experts. 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