Much has been written lately about the benefits of a strong Middle Donor program — and rightly so. With other fundraising areas showing a decrease in returns, a robust Middle Donor program can offset some of these losses. While many agencies are trying to “figure it out,” there is a proven best-practice approach ready to be implemented.
Before I get ahead of myself, I wanted to note how excited I am to be sharing this blog with you from our brand new website! Be sure to take a browse and check out our new resources and content.
I’ll never forget when Taylor Conroy of Change Heroes and now Journey333 said that at the beginning of a talk at one of our summits.
I’ve talked to a lot of organizations lately that seem to be frightened by the current environment and chasing a spiral down the drain.
In much of the world this mountainous view of the ocean would demand a million-dollar price tag, just for the view. But this is Haiti and this is the coastline that 600,000 residents of Port Au Prince came to after the earthquake nearly seven years ago.
“Wow, I’ve been to a bunch of talks and workshops on middle donors but this is the first one that the presenter actually knew what he was talking about.”
That’s feedback we got after our Toronto Middle Donor workshop on May 11. And I’m not even sure how to respond.
Last month, I started banging the drum about Middle Donors, writing about the benefits of extending your fundraising relationship with this undervalued group. Well, this month I’m still bangin’ away. After more than a decade of focusing on this high-value segment, I’ve got lots to say!
Back in 1989, Stephen R. Covey published his best-seller The Seven Habits of Highly Effective People, and for some time after that everything in business was about time management.
